Serpentine Lido — derekyudp

Dongpei Yue is
a service & experience designer bridging AI, gameful interaction, and human relationships, with a foundation in architecture and spatial thinking.

Product & Service Designer
Architect
Photographer

About me
My Blog (In Progress)

Serpentine Lido

Oct 10 2024
4 Weeks Project

This Project aims to understand how a service works at the beginning of my study journey in Service Design,RCA

Understand the context, stakeholders, the existing service are the key beginning step to start thinking about service design.

What potential problem we see through the process of understanding them? What problem does this service trying to solve? Who does it serve for?

Understand the history of how this service is formed, giving us an unique perspective approaching lido.

Through the analysis of history, we find a Pain Point and based on that we develop a user journey to elaborate it.

And later we came up with our insight with strategy.

This journey is a learning experience for us as service design beginners. We explore how to understand a service, identify problems from different perspectives, and determine the levels at which we can intervene to create meaningful solutions.

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